Privacy Policy

1. Information We Collect

• Personal Information — such as your name, email address, phone number, or other contact details you submit through online forms.
• Non-Personal Information — such as browser type, device, pages visited, and general usage data collected via Google Analytics and Propellant retargeting tools.
• Cookies & Tracking Technologies — we use cookies, web beacons, and similar technologies to improve site performance, analyze usage trends, and serve relevant ads. You may disable cookies in your browser settings at any time.

2. How We Use the Information

• Respond to inquiries or appointment requests;
• Improve Website functionality and user experience;
• Conduct analytics and marketing (via Google Analytics and Propellant);
• Comply with applicable laws and regulations; and
• Communicate with you regarding services, updates, or practice news.

We do not sell or rent your personal information to third parties.

3. Sharing of Information

We may share your information:

• With service providers who assist in operating our Website or managing communications;
• With insurance companies or affiliates when necessary for billing or service coordination;
• As permitted or required by HIPAA and other applicable law;
• With your consent, where applicable; and
• To comply with legal obligations or protect our rights.

We only share information as allowed under HIPAA and consistent with your authorization.

4. Data Security

We implement appropriate technical and organizational safeguards to protect your information. All transmitted data is encrypted, and no personally identifying medical data is stored on this Website. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain collected information only as long as necessary to fulfill the purposes described or as required by law. Non-personal data (such as analytics) may be retained for statistical purposes.

6. Children’s Privacy

This Website is not directed to children under 13. We do not knowingly collect information from minors. If we learn that personal data has been submitted by a child, we will delete it promptly.

7. Your Rights & Choices

• Request access to or correction of your information;
• Opt out of marketing emails or retargeting cookies; and
• Adjust browser settings to limit tracking (including disabling cookies).

To exercise these rights, contact us at Heidi@charleston-md.com.

8. Cookies & Third-Party Technologies

We use Google Analytics to understand how visitors use our Website and Propellant for site retargeting. These providers may set their own cookies. You can manage cookies through your browser settings. Some browsers also offer Global Privacy Control (GPC) or Do Not Track (DNT) signals; our site may not respond to all such signals, but you can still limit cookies via your browser.

9. Third-Party Links

Our Website may contain links to third-party sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies.

10. HIPAA Compliance

Charleston MD complies with the Health Insurance Portability and Accountability Act (HIPAA) and applicable federal and state privacy laws. Protected Health Information (PHI) collected, stored, or transmitted in the course of your medical care is handled under our separate HIPAA Notice of Privacy Practices, available upon request from our office.

11. Changes to This Policy

We may update this Privacy Policy periodically. The date at the top reflects the latest revision. We encourage you to review this page occasionally to stay informed about how we protect your information.

12. Contact Us